App Name

Considering our target customers and the nature of the app, we have come up with the following potential names:

• To convey authority, prestige, accuracy, and an academic feel, we could use names similar to traditional dictionaries, such as Oxford or Cambridge. We could also use the name of a prestigious university or an academic city, like Edinburgh, Columbia, Berkeley, or Erasmus. The issue with this proposal is that English names might be challenging for foreign language learners to type or remember. Also, our app isn't exclusively an English dictionary.
• To reflect the app's use case - defining a word in its context - we could simply name the app "Context."

Branding

Most traditional dictionary apps use serious colors and serif fonts to convey a sense of prestige and rigor in their dictionary apps.

However, these design patterns can negatively impact readability and clarity. Using clean colors and sans-serif fonts would improve the user's ability to quickly understand the app's content.

Considering the above choices:

1. Employ a vibrant and colorful app icon for the expressive AI generative content, resembling a magic dictionary.
2. Use Serif fonts for the title and bold content to convey a sense of rigor and academic ambiance.
3. Utilize highly legible fonts for body text, ensuring users can quickly and effectively understand the content.

Therefore, option 7 should be an excellent choice.

We might find a better serif font on Fontshare.

UI Design

Considerations

• Based on the MVP prototypes, Context only includes a few (less than 10) UI pages and other elements like buttons and icons. The app's design is simple.
• Since Context functions as a productivity/reference app, its design should be simple and utilitarian. Avoid incorporating artistic design styles(Though it would be fun).